Today I want to tell you guys a little bit more about Jojo, a Belgian shoe project started by Matthieu Vaxelaire and Christoph Nagel. I'm a real shoe freak and talking about beautiful shoes is what I love doing. However, I'm also very concerned about the environment. Well, Jojo is a combination of beautiful shoes and doing good for the environment, so that's definitely something I want to talk about.
It all started in 2009, when the 2 friends (totally different, but complementary) decided to launch a project that paid respect to the environment. It took them less than a month to create Jojo! Joachim de Callataÿ, the designer of the shoe, got completely hooked on the idea of combining fashion and ecology in one item. Meeting him turned out to be very important for the future of Jojo.
I hear you thinking, how does this work? Well, it's very easy :)
Step 1: You choose the model of shoes you'd like to have. There are 3 different models to choose from: basic (the must-have), plain (the chic ones) and pop (the funkiest). The shoes made of natural cotton are manufactured in China and produced in circumstances that have respect for the people and the environment.
Step 2: You decide which project you want to support. You have the choice between Tree-nation (1 pair of jojo's = 1 tree planted in Africa) and The Water Project (1 pair of jojo's = 1 year of clean drinking water for 1 person in Africa). The back of each pair of shoes gets branded with the project you chose, so you really become part of a movement.
Step 3: You can follow the progress of the project you chose. Such a great option. Because how many times did you already support a good cause and never got to see the results?
Here a glimpse of the collection. Don't you just love these? I really can't pick which color and model I like the most. For a complete look of the collection, please visit the Jojo-website.
All shoes are available in the webshop.
Did you already know about this brand? What are your favorites?