Today I want to talk about a great initiative that Lush created to help Japan.
Lush created the limited edition Japanese Aid Soap, shaped like the Japanese flag and with the perfume of the popular soap I Should Coco. The soap is available for only 5 euros and the proceeds will be donated to Fairtrade Tohoku.
Fairtrade Tohoku is a charity that will make a difference in the affected area. Not only will they provide food for those who need it, but in the future they'll try to help people with finding jobs, create environmental projects, animals shelters, etc.
I'm already sure that I'll buy this soap. How about you guys?