The Less Is More story began in 2005 when Hannes Trummer opened his own hair salon in the centre of Vienna. He opted to run his salon by the 'less is more' rule, because the client and his needs are the most important. The salon's architecture and layout complete this idea. The client and her reflection serve as the only decoration.
The idea to expand this concept to beauty products was born when Hannes met Doris Brandhuber (a chemist). They started their own research and came to the conclusion that, if they wanted honest and healty hair cosmetics to maintain the Less Is More standard, the best idea was to create their own products.
They set up their first research facility in the Less Is More salon itself and the result is a great line of hair and body products.
"The innovative formulas exclusively contain natural ingredients, chosen for their effectivity, purity and optimal tolerance by both skin and the environement: obtained from renewable sources, and from certified organic growers wherever possible, they are quickly and completely biodegradable. The targeted use of the purest essential oils optimizes the product's effectiveness and refines its ability to create wellness and pleasure. Highest effectivity, respect for the environment and the user's well-being are as much the essential requirements as the result of every Less Is More organic haircare product."
Less Is More only uses 100% certified organic products and all products are free from synthetic preservatives, fragrances, parabens, PEG & PPG, petrochemicals, ... Less Is More is against animal testing.
I received some products to test and review myself. So you can expect several Less Is More product reviews on this blog in the next couple of months. Do notice that it can take a while untill my reviews will be online, I want to write correct reviews and that can only happen after a long time of testing.
I can only hope I made you guys curious to find out more about these green products and if you can't wait untill my reviews are online the website and webshop are at your service.