Designers Against Aids (DAA) is a Belgian non-profit organisation which started 10 years ago.
The main objective of Designers Against Aids is to raise awareness and to get the subject of HIV/AIDS back into the media all over the world, as lately it has become a forgotten disease, especially in the western world. 'Prevention is the only cure for HIV/AIDS' (protect yourself and your partner) and 'Know your status' (get tested) are their most important messages. Designers Against Aids also fights for the acceptance of and equal rights for seropositive people.
Designers Against Aids (born in Belgium, but active all over the world) wants to reach young people by using their favorite celebrities from music, fashion, sports and art to raise their interest. The most important tool for DAA is their website www.designersagainstaids.com, where we can learn more about the disease and read about other AIDS organisations. This way visitors can learn how to protect themselves or help others who are less fortunate.
This picture is the cover of Designers Against Aids latest project. This book (Designers Against Aids: The First Decade) is a collection of more then a hundred amazing pictures. A look at the past: 10 years of initiatives and campaigns, highlighting the most beautiful and significant moments and the inspiring story of founder Ninette Murk. In addition Peter Piot, former president of UNAIDS and philosopher/writer Alain de Botton contributed to this book. The cover is a photograph by Erwin Olaf.
The proceeds of this book all go to the international HIV/AIDS Awareness Education Center (IHAEC), located in Antwerp, where students from all over the world will receive education on how to set up succesfull HIV prevention and awareness programs.
The book costs 29,90 euros and is available on the DAA-website or on amazon.com and in several bookstores.
I guess we all know the Fashion Against Aids collections by H&M. Designers Against Aids started this collaboration in 2008 and it was an instant succes. 25% of the sales prices of each garnment is directly donated to HIV/AIDS awareness projects.
I myself am a huge fan of these collaborations and can't think of a better way to spread the message amongst people. I already showed my FAA buys on this blog, check: here & here.
This condom pouch is the newest result of another great collaboration. This time Designers Against Aids choose Delvaux as their partner. This pouch is a great Valentine's Day gift or just to spoil yourself.
Keep in mind that this is a real collectors item, since there are only 18 pieces available. Of course the proceeds will be donated to Designers Against Aids.
What do you guys think about this great organisation? Did you already buy something to support Designers Against Aids?